Gentlemen. You can’t fight here. This is the War Room.
Business should be hard work.
Or should it? We are here to make it serious fun. Today, we are going to talk about motivating yourself and your team, to aim your rockets at the most important targets.
If you have read a bunch of business books, you often see authors put the emphasise on sales, marketing and promotion. In my previous company I was doing the same. We were selling ads. You know the advertising business; above the line, below the line and… below the table. advertising. Easy to learn.
This time we are crafting a product that will virtually sell itself, and not by dispatching a yellow envelope to a nice looking stranger.
How do we get this right? In the daily life of a startup you worry. Worry. Worry. Worry. But let's worry step by step. If you are worrying about the money, you will not get it. If you are worrying about the product, you will not quite create it. If you worry about your team, you won’t win their loyalty and respect.
Stop worrying and have fun. Remember that you started a business to have more time, and more fun.
The thing is - you should, you must, enjoy the process. This is the energy, the fuel, that powers the business.
Release your nuclear bomb and make sure there is someone to recall the bombers.
Stay committed. Stay committed to the simplest, and yet most forgettable notion. Ship Ship Ship.
In the following posts, you will read my story about How I Learned To Stop Worrying And Love The Product.
Inspiration: S. Kubrick
Tnx Maja, Anton, Torben