Collective wisdom of retail experts (visual merchandisers, retail managers, store execution, staff in the door…) is subjective and often flawed. KPIs such as Conversion are the relics of old fashioned people counter mashed up with POS device. What is really driving the conversion? At the centerpiece of ShopperBag we focus on Shopping Time and Coverage as two key drivers of Conversion. Once we have been able to understand drivers we will know how to optimize and create both impeccable service and store design.
In this 35 minute video you will uncover how have the most successful companies increased their revenues by double digits by implementing Shopability for Profitability.
Stay tuned for more store(y)telling and tips how to increase carriers and reduce barriers of conversion by MONOLITH’s ShopperBag formula.
Pitching the idea to a room full of sophisticated investors. Featuring stage performance by Oliver Rotschild.